Argos - Making sense of customer feedback


Argos receives customer feedback from a variety of sources, including online and in-store surveys, staff interviews and social media comments. To make sense of all this information, Argos required a management console that could integrate and display a range of data in a meaningful fashion.

A dashboard capable of presenting numerous datasets and statistics was needed so that key staff could make informed business decisions.


To meet Argos' needs we developed a pilot solution around an interactive dashboard capable of holding and displaying both simple and complex data. This was held on a secure site that allowed senior management to log in and see combined data from across the UK. Whilst the underlying data may have been complex, we designed the dashboard so that it was easy to use and interpret.


Having carried out a controlled trial of the system, Argos is now rolling out the tool to all managers as it has become an integral part of Argos' data analysis and insight management. Phase two of the tool – which integrates and translates multiple social signals from Facebook, TripAdvisor and Twitter - is currently under development.