marie curie shop - driving online sales to help fund vital nursing Care

brief

Marie Curie are a UK charity providing care and support for people living with a terminal illness, and their families. Dam have worked with Marie Curie since 2012, and were instrumental in a far-reaching digital review and roadmap creation that led to a three-year digital transformation programme that concluded in 2016.

We continue to be heavily involved with the charity, providing technical and user experience consultancy as well as design and build services for individual projects. One of the projects we delivered recently was a new e-commerce shop.

The previous shop was failing to convert effectively, and needed a design refresh. The charity also wanted to develop a range of virtual gifts and e-cards to maximise revenue-generating opportunities.

solution

Dam and Marie Curie collaborated closely on an intensive six month project that saw a complete UX and graphic redesign of the store, as well as the design and development of new virtual gifts and e-cards. The project also required an upgrade of the shop platform to the most recent version of NopCommerce.

End to end journeys were reimagined and assets designed, including order confirmation and dispatch emails.

sales are up 60% on the same period last year

result

The shop generated a 31% increase in profit year-on-year during the key selling period. Shop conversion increased by 6% and online is now the largest single trading channel.

Around 50% of shoppers also made a donation to the charity during the checkout process, enabling further opportunities to secure regular donations from these customers in the future.

Claire Hazle, Head of Digital at Marie Curie says:
“Dam responded to a tough brief and equally tough timescales with their usual enthusiasm and commitment. Together we achieved a new online shop that we are all very proud of, and it arguably leads the charity sector in terms of its design and individuality. What’s more, it delivered tangible business benefits that were so important for us as a charity.”